Differentiate or Die

While researching some information on the net, I remembered months ago reading an interesting article called” Differentiate Yourself with Earth Friendly Green Products” written by Ingrid Weir.

It is a well written article full with interesting statistics showing that only 0.3% of existing homes in US qualified as "Truly Green" whereas, 2% of homes incorporated a green product, such as energy-efficient doors and windows, appliances, or heating, never the less 40% of the people who renovated their houses in 2007 used green products. One of the main points the writer makes in the article is the need for everyone in the construction business, from GC’s to big construction companies, in order to prosper, and continue to develop as a successful business one should differentiate its self from the rest, and as in this case make room for greener projects in the future, as quoted from Jack Trout's "Differentiate or Die: Survival in Our Era of Killer Competition", he warns, "Those who fail to differentiate their product or service, in the mind of the consumer, won't stand a chance." . If you’re interested in reading the full article, please use the provided link.